Examining Destin Brass Company’s Future Costing and Pricing Approach Essay

Destin Brass Products Company manufactures valves, pumps and flow accountants, all three of which are used in H2O purification systems. Every month, it becomes clearer through their net income studies that there are schemes that other companies are utilizing because despite the fact that these other companies sell pumps at low monetary values, they are still able to do net incomes.

In a meeting that was held to come up with possible suggestions to work around the job, they realized that rivals had non yet looked into the chances for net income in flow accountants and still made considerable gross revenues and net income even with 12 per cent monetary value increases. They decided to follow a new system that assigns the cost of each activity resource to all merchandises and services harmonizing to the direct ingestion by each.

It is recommended that since Destin does non hold any baleful competition in the flow accountant market, the monetary values of these merchandises could be easy raised to $ 3 per unit to bring forth a 35 per cent net income border. They should look at cutting costs of the constituents that it uses to make these merchandises. If good analyzed, a individual pump takes five constituents to bring forth at a cost of $ 20, while flow accountants take twice every bit many for merely $ 2 more in stuff costs and in add-on, the company may look to increase its net income borders by increasing the figure of production tallies for valves.

In decision, Destin should measure the costs of implementing this new method of cost accounting and discuss among them whether it would truly be executable to present it into the company operations. Destin Brass Company ‘s Future Costing and Pricing Approach Destin Brass Company was established in 1984 by Abbott, Guidry and Scott in a commercial machine store purchased around the same clip.

After a conversation with the president of a company known for its industry of many types of H2O purification equipment, who was non satisfied with the quality of brass valves available, Steve Abbott sensed a moneymaking chance that would work out this peculiar job and do him net incomes every bit good. He so approached John Scott who was a local fable due to his ability to fabricate high quality brass boat adjustments for the fishing fleets along the Florida Gulf seashore.

He was able to rapidly analyse the nature of jobs that other makers were holding with their H2O purification valves and realized that the tolerances were little hence required great labour, accomplishment and expensive machines controls to keep. Soon after the formation of the company, Scott and his squad were able to fabricate valves that met or exceeded the needed specification enabling them to get a contract with the purification equipment maker enabling them to do some money from the market.

Furthermore, this allowed the company to specialise in brass as they could do usage of Scott ‘s first-class accomplishments at working with this stuff. Ronald Guiry was included in the partnership because he has a long record of administrative successes which would be priceless to the administrative unit of the company. An comptroller, Peggy Alford, who besides had fabrication experience, was so selected by the three to fall in the company.

Soon, the company grew rapidly as the demand for H2O purification equipment increased and shortly Destin Brass Company became the lone provider of valves to its clients. Sing that the same fabrication accomplishments used in machining valves could be used in fabricating brass pumps and flow accountants, Abbot and Guidry became ambitious and created an technology section designed to come up with new merchandises for their markets.

They capitalized on the fact that pumps ( amounting to 55 per cent of their entire gross ) had an even larger market than the valves ( amounting to 24 per cent of their entire gross ) they were bring forthing and cognizing all excessively good that flow accountants ( amounting to 21 per cent of their entire gross ) were frequently used in the same unstable distribution systems as valves and pumps, they besides began bring forthing them every bit good.

As a consequence, the company became a modern occupation store that specialized in purchase of brass metalworkss that they subsequently machined and assembled in the company ‘s modern fabrication installation utilizing the same labour and machines for all their three merchandise lines. Monthly production of valves took topographic point in a individual tally because the disbursal of precise machining made the cost of Destin ‘s valves excessively high to vie in the non specialized valve market.

At the clip although Scott felt that several rivals could fit Destin ‘s quality in valves, none had tried to derive market portion by cutting their monetary values and gross border were maintained at a standard 35 % . The figure of companies bring forthing pumps was high, the market was big and specifications for their development were less precise.

Each month brought in new studies of decreased monetary values and Destin had no pick but to fit this new procedure by take downing its monetary values or losing its topographic point as a provider of pumps and as a consequence, gross borders on the sale of pumps fell to 22 per cent below the original planned 35 per cent ( Exhibit 1 ) . The company members did non understand how these other companies could be doing net incomes at their current monetary values unless their pumps were being subsidized by other merchandises.

Flow accountants required more labour but in the recent months, Destin had manufactured more of them and shipped a greater figure to clients in assorted states than it had done with pumps and valves. It was non until Destin increased the monetary values of flow accountant monetary values by 12 per cent with no evident consequence on their demand that Abbott realized that they had about no competition in the flow accountant market.

Cost accounting is a basic accomplishment that enables the apprehension of how merchandise costs can be measured and allowed for. In any fabrication concern, stuff and labour costs have a clear and direct relationship to the merchandises produced, at whichever phase that they are incurred be it during merchandise design or afterwards. Hence different companies employ the usage of the construct in different ways to enable them do net incomes while still being able to cut down the monetary values of their merchandises.

In so making, they make different premises about their operating expense costs or they merely apportion them to merchandises in a different manner in a state of affairs where monetary values have to be high plenty to supply borders that cover corporate costs and bring forth net incomes to their proprietors. The type of accounting system ( labour ) used is cardinal in finding the difference between the standard unit costs and the revised unit costs.

The standard unit costs were calculated utilizing a cost accounting system that meets all the demands for fixing fiscal studies and revenue enhancement returns. It is based on measured of direct and indirect costs and on premises of the production and gross revenues activity of the company. Each unit produced is charged for stuff cost based on the monetary values we pay for the constituents and labour cost based on the standard times for tally labour times the labour rate assigned at a peculiar rate per hr.

Overhead cost is so assigned to merchandises in a two phase procedure than begins with the operating expense costs being assigned to production after which in the 2nd stage the entire overhead cost is assigned to production on the footing of production run labour cost. Activity based bing identifies activities in a company and delegate the cost of each activity resource to all merchandises and services harmonizing to the direct ingestion by each, delegating more indirect costs-the operating expenses, into direct costs.

Leting the company to exactly gauge the cost of single merchandises and services for the intent of take downing the monetary values of those which are overpriced therefore understanding merchandise and client cost and profitableness. In this revised or modern accounting system, overhead costs that can non be traced straight to merchandise lines should be allocated on the footing of minutess because it is these minutess that cause the costs to be incurred in the first topographic point.

Hence, a merchandise that requires three times as many minutess to be incurred than the other merchandises would be allocated three times as much of the operating expense costs allocated to those minutess than the other merchandises would be. Hence each merchandise would be allocated an overhead cost that is tantamount in ratio to the figure of minutess that are required to finish its production procedure. In that manner, a merchandise that causes 3 per cent of the entire minutess for having its constituents and finishing its production procedure would be allocated 3 per cent of the entire cost of having constituents.

This has strategic deductions in that much as merchandise cost should hold more to make with the costs caused by bring forthing and selling the merchandise, most of these overhead costs may non run by these same rules. This translates to the fact that activity in the signifier of minutess and operations cause the company to incur costs and non the production volume as such. Therefore if a clear apprehension of this attack to costing is understood so companies will be in a better place to bring forth goods while still doing net incomes.

Hence I recommend that Destin Brass Products Company should follow the new system of accounting and alter the manner it is presently making its costing. Each merchandise should hold defined minutess which should all be good documented after which a leaden costing is done for all the merchandises as per this new attack. This will guarantee their topographic point in the market even when the monetary values for bring forthing pumps fall that they are non doing any net incomes at all.

By being able to bring forth more flow accountants that have a higher figure of minutess, they will be able to do the production of pumps seem comparatively inexpensive, hence they will be able to cut down their market which will in bend increase their gross revenues volume as clients will be interested in their merchandises which eventually enables them to bask net incomes due to economic systems of big scale production. The method of bing that the company presently uses based on direct labour dollars finds the standard cost per units of valves to be $ 37. 56, pumps to be $ 63. 12 and flow accountants to be $ 56. 50 ( Exhibit 3 ) .

If Destin Brass Products were to exchange to the new method of activity based bing so the cost per unit for valves would be $ 47. 17, pumps would be $ 51. 64 and flow accountants would be $ 74. 22 increasing the costs of bring forthing valves by 20. 37 per cent, cut downing the cost of bring forthing pumps by 22. 23 per cent and increasing the cost of bring forthing flow accountants by 35. 38 per cent.

Unit of measurement costs that are incurred when the operating expense rates for having and transportation of stuffs is non included in the operating expense costs has besides been done, recognizing an addition of 23. 5 per cent for valves, a decrease of 7. 07 per cent for pumps and a lessening of 17. 81 per cent from the criterion. These still vary greatly from the costs arrived at utilizing the activity based method due to the fact that different methods are used to apportion operating expenses. The revised costs brings in the construct of machine hours whereby the same sum of operating expense is applied to a unit cost of a pump as to a unit cost of a valve, while using small operating expense to the flow accountants.

If existent production procedure is analyzed, the figure of minutess required in the production of flow accountants is high ( 78 per cent ) with existent machine hours being used merely amounting to 7 per cent. The standard method may non give an accurate overview of the whole state of affairs as they show that valves are merely lending 35 per cent towards gross net incomes when by utilizing the activity based method, they are seen to lend merely 18 per cent towards the gross net incomes ; pumps are seen as lending towards 36 per cent of the net incomes ( Exhibit 4 ) .

Decision and Recommendations Since Destin does non hold any baleful competition in the flow accountant market, the monetary values of these merchandises could be easy raised to $ 3 per unit to bring forth a 35 per cent net income border. The company could besides carefully increase the costs of its valves of class maintaining in head that if the monetary values lift excessively high so clients may look elsewhere for their merchandises.

The company should see maximising its net income in the low competition flow accountant market to countervail the less profitable valve market and to maintain on competitory in the pump market ; Destin should look at cutting costs of the constituents that it uses to do these merchandises. If good analyzed, a individual pump takes five constituents to bring forth at a cost of $ 20, while flow accountants take twice every bit many for merely $ 2 more in stuff costs ( Exhibit 2 ) .

The company may look to increase its net income borders by increasing the figure of production tallies for valves ; this big scale production may spread out its client base because if Destin Brass Products stops bring forthing valves so the operating expense costs for machine depreciation and care would hold to be soaked up by the two other merchandise lines, finally doing their unit costs higher and concern less profitable. Destin should measure the costs of implementing this new method of cost accounting and discuss among them whether it would truly be executable to present it into the company operations.