Analysing the financial reports for Stannards Superstore plc Essay

Good partnerships, like good matrimonies, don`t work on the footing of ownership or control. It takes attempt and committedness and enthusiasm from both sides if either is to recognize the hoped-for-benefits.


The summarised fiscal histories for 2007 and 2008 and comparative industry is addressed to the directors of Stannards Superstore plc foregrounding tendencies in the company ‘s public presentation.

Part one will analyze the past public presentation by utilizing appropriate and relevant ratios and analysis techniques. The first portion will chiefly consist liquidness, chance and investor measurings.

Part two of the study will concentrate on “ Stannards command programs for a franchise to rent and run a retail mercantile establishment in the London 2012 Olympic Park ”[ 1 ]. As the London 2012 Olympics is a public-private partnership ( PPP ) this portion of the study will exemplify suited fiscal and non-financial public presentation steps for a PPP, relevant internal and external company public presentation steps and will explicate the cardinal utilizations of the chosen measurings for directors.

The terminal of the study shows analysed ratios and public presentation measurings which will be summarised in a decision

Part 1

Overall, Stannards ‘ public presentation shows a downward tendency in 2008. However, there was some important fluctuation in the figures for single parts of the histories.


The current assets as a whole for 2008 decreased somewhat by 3.2 % to ?692k ( ?715k in 2007 ) while the current liabilities had an addition of approximately 6.5 % to ?792k.

Short-run liquidness as measured decreased compared to 2007 and is below the industrial norm when excepting stock.[ 2 ]3These were chiefly due to take down hard currency ( -20 % to 2007 ) and significantly lower bank sedimentations of ?25k ( -55 % to 2007 ) .[ 4 ]Furthermore, the trade creditors besides show a important alteration of ?71k to ?368k. These are about 24 % more than in 2007. Despite the gross revenues turnover traveling down by 9.4 % in 2008, there was a pronounced rise in trade debitors since 2007 ( merely over 50 % to ?47k in 2008 ) and a little addition in stock ( 3 % ) . The on the job capital rhythm is between four and five hebdomads in 2008. Compared with 2007 it takes 10 yearss less to acquire the payments to the providers back from the clients. This is a good indicant of good direction of working capital.[ 5 ]

When comparing the acerb trial ratio with the industry norm both are about the same ( about 0.4 to 1 ) . By ciphering the ratio in 2007 it reveals a downward tendency ( 0.46 to 1 in 2007 ) .[ 6 ]Although the current plus ratio mirrors this deteriorating tendency ( 0.93:1 in 2008 and 1.04:1 in 2007 ) , Stannards will non travel into immediate settlement as revenue enhancement might hold non been paid.[ 7 ]Furthermore, for entities particularly such as Stannards a ratio of less than 1 to 1 is non a job as Stannards is roll uping adequate sums of hard currency daily.[ 8 ]In order to better these consequences, the directors are advised to take action.[ 9 ]

There is an upward tendency in longer-term solvency because of a lower geartrain in 2008 as there were no bank loans.[ 10 ]The industrial norm ( 50 % ) shows a higher pitching even if the overdraft is counted as a long-run finance ( 31.6 % in 2008 and 40.6 % in 2007 ) .[ 11 ]


Stannards is bring forthing sufficient grosss to fulfill involvement disbursals.[ 12 ]The involvement screen ratio for 2008 ( 10 % ) is lower than those of 2007 ( 14 % ) both are still above the industry ratio ( 8 % ) and high plenty to run into the involvement duties.

Stannards Superstore fiscal twelvemonth has been hard as hapless trading had a negative impact on gross revenues and net income. Gross saless declined by 9.4 % to merely over ?1m, trading net income by about 19 % to merely over ?100k and the gross net income by about 20 % to ?91k. This might reflect the deficiency of capital investing[ 13 ]and besides the trading conditions in which Stannards operates. In 2008 the return on net assets ( 5.1 % ) decreased compared to 2007 ( 6 % ) . Net plus turnover has been decelerating which reflects the lower gross revenues.[ 14 ]However, both ratios are still above industry norm. The return on gross revenues fell from about 11 % in 2007 to merely under 10 % in 2008. Both figures are below industry norm ( 12 % ) which might be a good index for Stannards place on the market.

Investor measurings

Stockholders net incomes per portion have been retained unchanged. In 2008 the dividend screen has increased somewhat to 0.31 times. Ordinary dividends at industry could be paid out 3 times of current net incomes. The company ‘s output is ?2.60 for every ?100 invested. These are 48 % under industry norm but equal to the output in 2007. The part of Stannards net income allocated to each outstanding portion of common stock fell to 9 pence in 2008. These are 2 pence below 2007 figure and 6 pence below the industrial norm. The figures above show that the stockholders still acquire paid really good in malice of the liquidness downward tendency.

Part 2

The London Olympic Park is located in Stratford, a topographic point in the London Borough of Newham in East London. By 2012 a land country of 2.5 square kilometres will be transformed into “ the largest new urban park in Europe for 150 old ages, with a permanent bequest[ 15 ]of first athleticss installations, places for the community that will populate in the country and matchless green unfastened infinites around the Park after the Games ” .[ 16 ]

This immense undertaking will be financed by London ‘s taxpayers ( ?625 million ) before 2012 through a higher council revenue enhancement. Chancellor Gordon Brown said “ The authorities will besides pick the measure for any overspend ” .[ 17 ]The London Development Agency is giving an extra ?250 million. A farther ?1.5 billion are raised from the new National Lottery game. Furthermore, corporate patrons such as British Telecom, Siemens, British Airways and Microsoft[ 18 ]will cover another immense portion. “ The patrons will be able to rule the commercial facets of the Games ” .[ 19 ]

Most contracts and understandings with the fiscal patrons will be carried out as Public and Private Partnership. Harmonizing to the Organisation for Economic Co-Operation and Development is a public-private partnership “ an agreement between a authorities entity ( cardinal or sub-national ) and a private entity established for the intent of supplying an indispensable service or installation to the populace ” .[ 20 ]

Harmonizing to Paton there are three different sectors for PPP ‘s:[ 21 ]

Commercial administrations ( e.g. Stannards Superstore )

Public sector ( e.g. Government )

The societal economic system or 3rd sector ( voluntary sector )

The commercial sector focuses chiefly on net income which implies competitory placement, mensurable marks, human resource direction, optimization and public presentation related wage. The public sector prosecutes other chief marks based on answerability ( e.g. constructs of service, nonpartisanship, catholicity ) . The 3rd sector focuses on committedness ( influence of shared values ) .[ 22 ]

The Organisation for Economic Co-Operation and Development pointed that public presentation indexs should chiefly include:

efficiency steps ( input / end product relation ) ,

effectivity steps ( e.g. degree of population ) ,

service quality steps,

fiscal public presentation steps and

procedure and activity steps.

Public-Private Partnership ( PPP ) measurings

To mensurate the public presentation of a PPP in footings of value for money there could be set a public presentation benchmark with other great events such as Olympic Games in other Countries ( Beijing 2008 )[ 23 ]or football universe cup. The UK authorities uses mark benchmarks to mensurate cardinal public presentations.[ 24 ]Cardinal Performance Indicators ( KPI ) are more frequently used for an acceptable scope of public presentation alternatively of a single-point step of public presentation. KPI ‘s are typically less flexible and long-run orientated.[ 25 ]They are utilizing constructs such as Kaplan and Nortons Balanced Scorecard. The Balanced Scorecard is a strategic tool for mensurating vision and scheme. There are four general: Financial- , Customer- , Internal process- , and Innovation and larning position.[ 26 ]

Another cardinal measuring for the London 2012 Olympics is trade name equity. The former Prime Minister Tony Blair said: “ When people see the trade name, we want them to be inspired to do a positive alteration in their life ” .[ 27 ]There are many chances to mensurate a trade name ( firm- , product- and consumer degree ) .[ 28 ]Sustainability measurings are another of import measuring. London 2012 stakeholder portion constructing the locales and substructure, concentrating on five cardinal countries ( affecting battling clime alteration, cut downing waste, heightening biodiversity, advancing inclusion, and promoting healthy life ) . They include benchmarks, audits, indexes and accounting.[ 29 ]

Internal Company Performance Measurements

Like public-private measurings, internal company measurings can besides be separated in fiscal and non-financial measurings.

Fiscal measurings can be used for short- and long term inducements. There are different classs:[ 30 ]

comparative return on fiscal measuring ( in % )

addition or lessening ( in ? )

Relative value or per centum other return on income, and

assorted combinations of the first three.

There are three fiscal statements to mensurate the fiscal state of affairs within the company, Income Statement, the Cash Flow Statement, and the Balance Sheet.[ 31 ]

The Income Statement shows the income and disbursals for a fit period of clip. It is issued to the stockholders on a quarterly and twelvemonth terminal footing. The Cash Flow Statement is demoing “ the beginning and sum of hard currency grosss and payments ” .[ 32 ]The Balance Sheet is a sheet or statement of fiscal place. It is a “ sum-up of a individual ‘s or organisation ‘s balances ” . This includes a list of assets, liabilities, and ownership equity.[ 33 ]

Fiscal Measurements can be calculated in comparative returns ( e.g. ROA, ROS, Net plus turnover ) or in absolute alterations ( e.g. EBIT, EBITDA, gross border etc. )[ 34 ]

The direction are besides looking at other factors, such as non-financial assets, when running a company. These factors create value of a scheme. It is of import to specify each measuring because of end product and clip.[ 35 ]Finally, some of import non-financial measurings, particularly for Stannards for the London Olympic Park are: civilization, organisational aims, client satisfaction and disbursal budget. Nevertheless, non-financial public presentation measurings are more hard to quantify, but might be a better index of an administrations “ true ” public presentation. However, these measurings are non necessitating the definition of consistence ( prescribed by GAAP ) .[ 36 ]

External Company Performance Measurements

External measurings can be sorted in the same two classs, fiscal and non-financial. There are three different fiscal measurings outside the company.

First, the public presentation of other companies are typically compared with the ain public presentation. These could besides be the industry norm. However, no company is like the other it might be sometimes hard to compare two companies ratios direct, particularly when they are calculated different. On the other manus, by comparing companies by tendencies it might give a more realistic image.[ 37 ]Second, some companies are rated by outside administrations, for illustration by sector. And in conclusion, general economic factors could set a company. The internal public presentation could be compared with external measurings to compare Stannards with others public presentation.[ 38 ]Although the non-financial measurings are categorised in the same types of measuring, they measure the non-financial parts such as client satisfaction and image.

Cardinal utilizations

Performance measurings are widely used for long term planning, placing, betterment demands ( scheme direction ) and external coverage ( communicating ) .[ 39 ]To be able to compare single aims or purposes with the existent end product it is of import to mensurate the public presentation. Furthermore, in order to better the public presentation it could be find out what policies and procedures work and why they work. Key to effectual direction and concern planning is information about the public presentation. External public presentation information allows effectual answerability.[ 40 ]Stannards directors might utilize public presentation measurings for a better internal direction and for answerability intents.


Based on this study, Stannards public presentation is deteriorating. Stannards Superstore fiscal twelvemonth has been hard as hapless trading had a negative impact on gross revenues and net income. Negative influences might come from the fiscal crisis and/or bad conditions status in 2008.[ 41 ]The current jobs might go on over the following old ages. Although Stannards directors are doing usage of some of import measurings it is non efficient to guarantee that the public presentation will give any expected value for money for their hereafter programs in 2012.[ 42 ]Therefore, the public presentation must be controlled throughout its life. Furthermore, there is no grounds that a franchise in the London 2012 Olympic Park will convey success in the long term. The Times reported a Conveyance for London beginning said “ This study provides clear grounds that the Public Private Partnership is non working and yet it is being buried in order non to abash London ‘s Olympic command. The debacle of the Millennium Dome, financed in this manner, is a reminder that it does non vouch any sort of return on the investing. ”[ 43 ]